When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, Hardware Shackle, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, best smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, something like grab hook, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, let’s look at this one, ratchet strap , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.